Type 'fastest growing economies' in any search engine and you will find a list which includes, at least, two African countries. Aside from this growth trend, many are now becoming aware of the creative sectors across Africa as its economies seek to diversify. Thanks to digital technology and new business models, the evolution is rapid.
Some of these sectors support each other; for example, the entertainment sector sustains other sub-sectors such as lifestyle publishing and global brands are pouncing on celebrity branding opportunities across Africa. Also, with digital technology to hand, we have seen the rise of e-publishing across Africa with blogs such as Linka Ikeji, Bella Naija, and Ameyaw Debrah.(Afro Leo can see that these blogs all have enviable readership and advertising prowess and amazed to see more bloggers advertised here - just in one country). The legal services sector is also a winner too: the players within these sectors (e.g. entertainment) will require their creativity, reputation and hard work to be protected and commercialised.
Nonetheless, there is still some way to go for these sectors to realise their full potential and contribute more to the growth figures in their respective economies. Sound distribution infrastructure, more private and public investment, conducive legal and regulatory framework such as an efficient ntellectual property rights regime (including an effective collecting society), and wider research into some of these sectors appear imperative.
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