Everyone is a winner, except maybe the lawyers.
We like to think that this post on Afro-IP commenting on Santam's previous retort to a spoof ad played a part.
"Perhaps, with all the creative talent we have in this country, all those billable hours could have been spent on devising a tasteful retort? The South African public tends to respond well to that sort of thing – remember BMW’s brilliant “Beat the Bends” come back? (see here) ..."
"..but one cannot help feel too, that Jeremy [Speres] has a point: what would you do if you were Santam or Ben for that matter?"
If so, it would not be the first time this blog has effected change and a timely reminder to those attending next month's INTA meeting to support the Africa session organised by Spoor & Fisher. The Africa session was put back on the program at the request of Afro-IP here.